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Twitter Inc will roll out new controls as soon as next week to let companies prevent their ads from appearing above or below tweets containing certain keywords, the social media platform told advertisers in an email on Thursday. The new controls are part of Twitter's effort to reassure and lure back advertisers that have pulled ads off the platform since it was purchased in October by billionaire Elon Musk, amid reports from civil rights groups that hate speech has risen since the acquisition and after several banned or suspended accounts were reinstated. Twitter earns nearly 90% of its revenue from selling digital ads. Musk recently attributed a "massive drop in revenue" to civil rights organizations that have pressured brands to pause their Twitter ads. In a call on Thursday with an advertising industry group, a Twitter representative said the platform was considering bringing its content moderators, many of whom are contracted through third-party vendor...

YouTube is making some important changes to its ad control s available to creators . Starting in November, the platform will drop individual ad control s in YouTube Studio for pre-roll, post-roll, skippable, and non-skippable ads on new videos. The news was revealed through a support document from the company bylined by “Rob,” a member of the YouTube team. The new changes will allow creators to choose between having ads before or after a video on or off. If creators choose to have ads, YouTube will choose whether to show pre-roll, post-roll, skippable, or non-skippable ads "when appropriate." “Most creators shouldn’t notice a change as they already have many of these ad formats turned on by default,” Rob said. “In the last year, for long-form videos that were enabled for monetization at the time of publishing, more than 90 percent of videos had pre-roll, post-roll, skippable, and non-skippable ads turned on.” Read: China's T...