Elon Musk's X hit with trademark lawsuit from marketing agency
X Corp, formerly known as Twitter, was sued in federal court in Florida on Monday by a legal-marketing company that claims the social media giant's new name infringes its trademark incorporating the letter "X." The lawsuit by X Social Media claims that X Corp, which owner Elon Musk began rebranding to X from Twitter in July, was likely to cause consumer confusion. The case appears to be the first of what could be numerous trademark disputes with Musk's company over the letter "X," which is commonly used in tech branding. "X" is included in hundreds of federal trademark s owned by companies including Microsoft and Meta Platforms. X Corp applied for its own US trademark s covering the letter last month. X Corp did not immediately respond to a request for comment on the complaint. X Social Media declined to comment. Windermere, Florida-based X Social Media is an ad agency focused on mass-tort litigation. I...