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WASHINGTON: Big tech companies, like YouTube owner Alphabet among many others, would face further limits on how they use children 's data to beef up profits under a proposal put out by the Federal Trade Commission on Wednesday. The FTC said in a notice of proposed rule-making that it was considering changing the Children's Online Privacy Protection Rule to put more restrictions on when and how companies could monetize children 's data. It would also limit how companies can use notifications to nudge children to stay online. The rule affects companies which collect personal information about users under age 13. "Kids must be able to play and learn online without being endlessly tracked by companies looking to hoard and monetize their personal data," said FTC Chair Lina Khan in a statement. "The proposed changes to COPPA are much-needed, especially in an era where online tools are essential for navigating daily life." Since many platforms and...

Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by the company's new Chief Executive Linda Yaccarino to attract advertisers, marketing industry professionals said. Musk announced Saturday that Twitter would limit how many tweets per day various accounts can read, to discourage "extreme levels" of data scraping and system manipulation. Users posted screenshots in reply, showing they were unable to see any tweets, including tweets on the pages of corporate advertisers, after hitting the limit. Ad industry veterans said the move creates an obstacle for Yaccarino, the former NBCUniversal advertising chief who started last month as Twitter's chief executive officer. Yaccarino has sought to repair relationships with advertisers who pulled away from the site after Musk bought it last year, the Financial Times reported last week. The limits are "r...