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YouTube is making some important changes to its ad control s available to creators . Starting in November, the platform will drop individual ad control s in YouTube Studio for pre-roll, post-roll, skippable, and non-skippable ads on new videos. The news was revealed through a support document from the company bylined by “Rob,” a member of the YouTube team. The new changes will allow creators to choose between having ads before or after a video on or off. If creators choose to have ads, YouTube will choose whether to show pre-roll, post-roll, skippable, or non-skippable ads "when appropriate." “Most creators shouldn’t notice a change as they already have many of these ad formats turned on by default,” Rob said. “In the last year, for long-form videos that were enabled for monetization at the time of publishing, more than 90 percent of videos had pre-roll, post-roll, skippable, and non-skippable ads turned on.” Read: China's T...

TikTok said on Wednesday it is launch ing a product that well let advertisers place ads alongside content produced by premium publishers, half of the ad revenue from which will be shared with those publishers. The social media platform said brands including Buzzfeed, DotDash Meredith, NBCUniversal, UFC and WWE will be the first to join at the launch of the product called Pulse Premiere on May 4. It is an extension of TikTok's Pulse program, which lets marketers place their brand next to the top 4% of content on the platform, the company said. The move by the short-video sharing app, which has focused largely on independent creators , comes at a time of tighter ad spending by brands hurt by curbed consumer spending. Owned by China's ByteDance, the app faces growing pressure in Washington including calls to ban the app by many in Congress who fear its US user data could fall into the hands of China's government. TikTok in March said it had 150 million monthly active ...