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Twitter to focus on video, commerce in business revamp

Twitter plans to focus on video, creator and commerce partnerships to revitalize the social media company's business beyond digital advertising, according to an investor presentation by owner Elon Musk and new Chief Executive Linda Yaccarino that was reviewed by Reuters. Yaccarino, who started as CEO on June 5, told Twitter investors on Thursday that the company is in early conversations with political and Entertainment figures, payments services and news and media publishers on potential partnerships, said a source familiar with the matter, who spoke on condition of anonymity to discuss a private investor call. The presentation was Yaccarino's first time addressing the company's investors, the source said. After Musk acquired Twitter in October, the social media firm faced months of chaos, including layoffs of thousands of employees, criticism over lax content moderation, and an exodus of many advertisers who did not want their ads appearing next to inappropriate cont...

Why the focus is on digital equality for International Women’s Day 2023

As the world celebrates International Women’s Day (IWD), leading world bodies have given a fresh insight into what the global event stands for, this year’s theme and the issues that activists are focusing on. The UN’s theme this year is “DigitALL: Innovation and Technology for gender equality .” This year’s digital equality theme highlights how technology is crucial to advancing rights but a growing digital gender gap is impacting everything from women’s job opportunities to safety online. Watch the latest News on Channel 7 or stream for free on 7plus >> According to the UN, 259 million fewer women have access to the internet than men, and women are largely underrepresented in Science , Technology , engineering and mathematics careers. “Bringing women into Technology results in more creative solutions and has greater potential for innovations that meet women’s needs and promote gender equality ,” says the UN’s website. “Their lack of inclusion, by contrast, comes with massive ...

Instagram is ending live shopping feature to focus on ads

Instagram plans to end its live-stream shopping Business to focus more on ads for revenue by March this year. The social media platform users will no longer be able to tag products while live streaming. Read:  Elon Musk says end-2023 'good timing' to find new Twitter head The feature got a lot of popularity in the US after it was launched in 2020. Similar shopping options are available on other apps, which gained massive success in the Asian market as well. Instagram will now push Shop ads to help users discover new Business es and boost sales. According to Tech Crunch, the platform 'will also continue to invest in the checkout, where people can buy a product in just a few taps from Instagram and Facebook Stories, Feed or Reels.' Previously, Facebook also opted for shutdown for a similar feature . Source: https://thefoxposts.com/instagram-is-ending-live-shopping-feature-to-focus-on-ads-TheFOXposts-13200.html?utm_source=blogger_source&utm_medium=bl...