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Apple said it would start sales of its Vision Pro mixed-reality headset in the United States from Feb 2, as the company tries to grab a share of the market dominated by Meta Platforms with its most expensive bet in more than a decade. The headset start s at $3,499 and marks the company's biggest product launch since the original iPhone went on sale in 2007. It will be available for pre-orders starting at 5 a.m. Pacific Time (1300 GMT) on Jan 19, the company said on Monday. The device - unveiled in June last year - has been lauded by analysts for its impressive technology, including an exterior display that shows the user's eyes to people in the outside world, as well as a new chip that Apple says will process information from sensors in less time than the blink of an eye. Users can browse the web, chat and even watch movies using the device at a resolution greater than a 4K TV. But the Vision Pro must be plugged to a power source at all times. Its hefty price tag means...

Meta Platforms CEO Mark Zuckerberg on Thursday revealed the company's next generation mixed reality headset, the Quest 3, as the company braces for Apple to potentially reshape a nascent market that Meta has dominated so far. Priced starting at $499, the device will be 40% thinner than the company's previous headset and feature color mixed reality, which combines augmented and virtual reality (AR/VR) elements, Zuckerberg said in an Instagram post ahead of Meta's annual gaming conference. Meta also said it would lower the prices of its existing Quest 2 headsets, while adding performance upgrades to those devices aimed at delivering a smoother user experience. The Quest 3 will have a new Qualcomm chipset with twice the graphics performance as the Quest 2, Zuckerberg said. He said the device would launch in the autumn and promised more details at the company's annual AR/VR conference on Sept. 27. Zuckerberg's announcement came less than a week before tech riva...

Meta Platforms Inc cut the prices of its virtual reality headset s in hopes of stirring demand for its VR hardware, as its bold bets on the metaverse have struggled to make a big splash. Its flagship Meta Quest Pro will retail for $999, down from its launch  price of $1,499, and Quest 2 256 GB version for $429 from $499, Chief Executive Mark Zuckerberg said in a broadcast on its social media platform Instagram on Friday. The company called out lower Quest 2 sales as the reason behind a 17% drop in fourth-quarter revenue at its Reality Labs unit, which includes VR-related offerings. The division lost $13.7 billion last year and over $10 billion in 2021. Meta is facing heat from investors for pouring money into metaverse that has not reaped benefits as expected. Late last year, the company launched Quest Pro, positioning it as its most-advanced VR headset with capabilities to push the use-cases further. Quest Pro, with its outward-facing cameras that capture 3D l...