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TikTok's much-awaited in-app shopping feature is now beginning to roll out for its users in the United States. The new update allows users to shop directly in the app without being directed to any other platform. The feature has already been launched in the UK and Southeast Asian countries like Indonesia, where it has been received well. Read Crypto exchange FTX files for bankruptcy as wunderkind CEO exits The company has been focusing on the e-commerce side lately. "With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users," one of the job listings reads. TikTok did introduce similar shopping feature s, such as a Shopify shopping tab for live shopping feature s for users in the US. However, the growth was very slow. TikTok is now entirely focusing on making it a success in the US as it is also recruiting new employees to cater to this specific sector. Source: https:/...

Elon Musk is seeking new video features to add to his newly branded platform, X, including Game stream ing and online shopping features, in order to make the site into an "everything app". Formerly known as Twitter, X is experimenting with basic, Twitch-like Game stream ing features, currently only available to X premium subscribers. Musk showed-off the feature in a 54-minute Diablo IV stream posted from an anonymous Twitter account. Musk replied to the post and confirmed the feature was on the way. https://twitter.com/i/broadcasts/1lPJqbrPAzlxb Mark Kalman, an engineer at X, shared a video explaining how Premium subscribers can set up game streaming from their accounts by connecting Open Broadcaster Software (OBS) to their Twitter account via X Media Studio. The new feature seems to support viewer comments in the streams, but currently lacks most of the creator-centric features of other platforms. The company has also said that it is exploring a new shopping featur...

SEOUL: YouTube will launch its first official shopping channel for live commerce in South Korea on June 30, Yonhap news agency reported on Wednesday. South Korea already has a booming live-streaming commerce Business led by tech giant Naver (035420.KS), making it a prime test market for the global heavyweight as the Alphabet-owned (GOOGL.O) company focuses on becoming more "shoppable". The new channel will operate in Korean language and will start as a 90-day project. In the beginning it will provide a live-commerce platform to companies and plans to livestream shopping content from about 30 brands, Yonhap and other Korean media said, citing people familiar with the matter. It is YouTube's first official shopping channel in any country, Yonhap said. "We may experiment with a variety of YouTube Shopping features from time to time," a YouTube spokesperson said, without elaborating. With YouTube's ad revenue affected by advert...

Instagram plans to end its live-stream shopping Business to focus more on ads for revenue by March this year. The social media platform users will no longer be able to tag products while live streaming. Read:  Elon Musk says end-2023 'good timing' to find new Twitter head The feature got a lot of popularity in the US after it was launched in 2020. Similar shopping options are available on other apps, which gained massive success in the Asian market as well. Instagram will now push Shop ads to help users discover new Business es and boost sales. According to Tech Crunch, the platform 'will also continue to invest in the checkout, where people can buy a product in just a few taps from Instagram and Facebook Stories, Feed or Reels.' Previously, Facebook also opted for shutdown for a similar feature . Source: https://thefoxposts.com/instagram-is-ending-live-shopping-feature-to-focus-on-ads-TheFOXposts-13200.html?utm_source=blogger_source&utm_medium=bl...